Zilliant {{variable.Gen AI}} {{variable.Analytics}} helps you understand the key drivers behind performance metrics you care about. To view the state of your pricing and business, go to {{glossary.Insights}}.

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In this page, {{variable.Analytics}} generates and summarizes interactive visual analytics on a daily basis, with the most recent data coming from the previous calendar day. {{variable.Analytics}} displays summaries below each visual analytic. Depending on the number of visual analytics generated, move down the page to view more.

The top of this page provides a summary of your data through KPI cards. These cards display percentage or numerical changes in total revenue, margin, profit, and volume.

The rest of this page displays interactive visual analytics.

In this page, {{variable.Analytics}} generates and summarizes the following interactive visual analytics every twelve hours:

Negative Margin Products—Tracks when to potentially raise prices for certain products to keep ahead of rising costs.
Demand Swing Increases—Tracks opportunities to increase prices for certain products based on increased demand.
Demand Swing Decreases—Tracks when to potentially decrease prices for certain products based on detected competitive pressure.

To view granular data for a data point, hover over the data point.

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To view the full details of a visual analytic, select Explore.

Filter by date range

By default, the Insights page displays visual analytics for the previous seven days.

To change the date range of displayed data:

Expand the {{glossary.Date Picker}}.
Select a date range.
Select Apply.