---
title: "Add a campaign"
slug: "add-a-campaign"
description: "Add campaigns and define their settings."
updated: 2024-07-23T15:30:08Z
published: 2024-07-23T15:30:08Z
canonical: "docs.zilliant.com/add-a-campaign"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zilliant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Add a campaign

A campaign is a set of one or more [action types](/v1/docs/action-types-1). When a campaign is run, you can review its results before publishing them to your desired end user system.

Manage campaigns and analytics in the **Campaign Manager** > **Campaign Manager** workbook. Depending on your user permissions, the Campaign Manager product dropdown will resemble the following image.

![Campaign Manager workbooks](https://cdn.document360.io/24f960e8-3c1c-4c18-a2c6-83b6ae4aab84/Images/Documentation/Campaign%20Manager%20-%20CM.png?sv=2026-02-06&spr=https&st=2026-10-31T03%3A39%3A00Z&se=2026-10-31T04%3A39%3A00Z&sr=c&sp=r&sig=5xcv4hKvH%2FlpN%2FXz4iNcTZiT1y3SGtBSlDtLj8q%2FJCA%3D)

          Before you continue

          

A campaign will not output meaningful data without at least one attached [action type](/v1/docs/action-types-1) and at least one attached [customer](/v1/docs/set-customer-eligibility). This topic shows how to create a campaign, attach existing action types and customers to it, and define components that reference these data.

To create an action type, read [Add an action type](/v1/docs/add-an-action-type).

## Add a campaign

1. Go to the Campaigns worksheet.
2. Go to the top-right corner and select **Add**.
3. Complete all required and desired [fields](/v1/docs/about-campaigns#attributes) in the modal.
4. Go to the bottom-right corner of the modal and select **Save**.
5. The campaign you created will appear as a row in the **Campaigns** worksheet.
6. If you have action types in the Action Types worksheet that you want to attach to this campaign, follow the steps to [add an action](/v1/docs/add-campaign-actions).
7. If you defined customers in Sales IQ that you want to run the campaign against, read [Customer eligibility](/v1/docs/set-customer-eligibility) and [Customer scope](/v1/docs/define-customer-scope).

### Optional campaign settings

Before running a campaign, you can:

- Define [campaign reactivation periods](/v1/docs/define-campaign-reactivation-period).
- Define [campaign thresholds](/v1/docs/define-campaign-thresholds).
- Define [product scopes](/v1/docs/define-product-scope) for the campaign.

To get started running a campaign, read [Run a campaign](/v1/docs/run-a-campaign).

To navigate, go to **Campaign Manager** > **Campaign Manager** > **Campaigns**.

![](https://cdn.document360.io/24f960e8-3c1c-4c18-a2c6-83b6ae4aab84/Images/Glossary/add_60(1).png?sv=2026-02-06&spr=https&st=2026-10-31T03%3A39%3A00Z&se=2026-10-31T04%3A39%3A00Z&sr=c&sp=r&sig=5xcv4hKvH%2FlpN%2FXz4iNcTZiT1y3SGtBSlDtLj8q%2FJCA%3D) Add

To navigate, go to **Campaign Manager** > **Action Types** > **Action Types**.