---
title: "About Campaign Manager"
slug: "about-campaign-manager"
description: "Campaign Manager reads from various data sources to create sets of steps and relevant actions aligned with your objective. These sets can be published to any end user system. Depending on your objective, Campaign Manager works optimally in tandem with Sales IQ."
updated: 2024-09-18T21:10:05Z
published: 2024-09-18T21:10:05Z
canonical: "docs.zilliant.com/about-campaign-manager"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zilliant.com/llms.txt
> Use this file to discover all available pages before exploring further.

# About Campaign Manager

Zilliant Campaign Manager generates omni-channel campaigns through product, pricing, rebate, and sales-guided actions. This product operationalizes commercial strategies to deliver profitable growth. [Sales IQ](/v1/docs/about-sales-iq) and Campaign Manager together provide a platform for identifying account-specific actions designed to help grow revenue and margin.

## What you can do with Campaign Manager

The following table lists common Campaign Manager use cases and links to their solutions. Depending on your objective, Campaign Manager works optimally in tandem with [Sales IQ](/v1/docs/about-sales-iq).

| I want to... | Details |
| --- | --- |
| Recover lost sales | [Read more](https://docs.zilliant.com/docs/sales-iq-campaign-manager-use-cases-1#recover-lost-sales) |
| Identify the best opportunities to cross sell at existing accounts | [Read more](https://docs.zilliant.com/docs/sales-iq-campaign-manager-use-cases-1#identify-the-best-opportunities-to-cross-sell-at-existing-accounts) |
| Win back lost product lines | [Read more](https://docs.zilliant.com/docs/sales-iq-campaign-manager-use-cases-1#win-back-lost-product-lines) |
| Track customer contract compliance | [Read more](https://docs.zilliant.com/docs/sales-iq-campaign-manager-use-cases-1#track-customer-contract-compliance) |
| Sell excess or expiring inventory | [Read more](https://docs.zilliant.com/docs/sales-iq-campaign-manager-use-cases-1#sell-excess-or-expiring-inventory) |
| Substitute product sales with a preferred product | [Read more](https://docs.zilliant.com/docs/sales-iq-campaign-manager-use-cases-1#substitute-product-sales-with-a-preferred-product) |
| Identify product needs of prospective customers | [Read more](https://docs.zilliant.com/docs/sales-iq-campaign-manager-use-cases-1#identify-product-needs-of-prospective-customers) |

## How Campaign Manager works

Campaign Manager reads from various data sources to create sets of steps and relevant actions aligned with your objective. Campaign Manager generates these steps and actions as [**action types**](/v1/docs/action-types-1).

Each set of action types is defined in Campaign Manager as a [**campaign**](/v1/docs/about-campaigns). You can attach action types to any number of campaigns, and publish them to any end user system.

## How to use Campaign Manager

A campaign will not output meaningful data without at least one attached action type and at least one attached customer. To use Campaign Manager:

1. [Add an action type](/v1/docs/add-an-action-type).
2. [Set customer eligibility](/v1/docs/set-customer-eligibility).
3. [Add a campaign](/v1/docs/add-a-campaign).
4. [Run a campaign](/v1/docs/run-a-campaign).
5. [Publish campaign actions](/v1/docs/validate-campaign-actions) to your desired end user system.
6. [Review published actions](/v1/docs/review-published-actions) as desired.

## Common questions

For answers to commonly asked questions, read [Common questions](/v1/docs/common-questions-campaign-manager).